Branding & Identity · Concept study
Brand Identity in Everyday Objects
A series of creative lanyard concepts that translate recognisable brand identities into wearable graphic designs.
About this project
How do you translate an existing brand identity into a small, everyday product? In this design study I explored how colour, typography, logos and graphic patterns together create a recognisable visual presence.
I developed three different lanyard concepts for Shell, H&M and Ford. Each design starts from the brand's recognisable visual identity, but gets its own graphic composition.
From Shell's red and yellow elements to H&M's bold typography and Ford's blue-and-white styling: each concept shows how consistent branding can be applied to physical products.
Focus
Type of work
Conceptual design study. Not an official collaboration with the brands mentioned.
